Wednesday, 27 April 2011


GRAY LABEL is opening a pop-up store for 2 days in Amsterdam! The Dutch brand ANECDOTE is organizing a huge sample sale and GRAY LABEL will join them with a 2 day shop. Come and visit us on Friday 6th of May or Saturday 7th of May on the Leidsegracht 76 in Amsterdam. Hope to see you there!

Tuesday, 26 April 2011


One of my personal favorite family blogs and daily posts comes from Babyccino -- I read them daily! The last 2 weeks they featured some items of Gray Label. Also the Gray Label kite was used as a give away, the comments were amazing! I was BEYOND thrilled to see Babyccino loves Gray Label! Thanks, Esther!

Wednesday, 6 April 2011


The Kites from Bali have arrived!
During my holiday in Bali I was walking on the beach and saw the most amazing kites flying around.... they were in the form of PIRATE SHIPS.
After some asking around I found out the Kites are made by a father called Mâdé and his 2 sons. I got into contact with them and immediately placed orders to have these cool kites custom made in our Gray Label denim colour. They are unique and made with love by Mâdé.... for a perfect beach day!
Now available at our webshop!

Sunday, 3 April 2011



Welcome to the Gray Label blog!
Gray Label is an Amsterdam based label for babies and kids aged zero-six.

The collection consists of a year-round line of quality basics, that are contemporary yet timeless, with new designs added continuously. We only use the softest organic fabrics available, to ensure everyday comfort and practicality.

If this makes you curious, please visit our website to browse around and see our products.

In this bloge we're excited to share the latest news, tips and cool new finds with you, where we always welcome feedback and discussion.

We hope you will enjoy reading our blog!

Emily Gray