World 's lucky with Lucky Boy Sunday

It is no news that the Danish Lucky Boy Sunday brings the coolest designs. But did you know that with their work they actually do make a better world?

All Luckyboysunday's designs are manufactured in Bolivia, where Alpaca have been bred for the precious wool for centuries. All items are knitted in cooperatives working under the fair trade principle by very talented women, using the highest grade wool, which is as valuable and as soft as cashmere. 

"We support some of the poor population by giving them a good job and a fair price. At the same time the Bolivian knitters make our dreams come alive," say the brands designers, Camilla Koerschen and Camilla Ebdrup. 

We love their vision and the current SS '14 collection again. It's original, bold and playfull. Sometimes even a bit triggering when the faces on the products seem to come alive..